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Privacy and governance, built in from the start.

How we design for the privacy and marketing laws that apply to you and your customers, how our AI behaves, and where to find our legal notices.

The laws we design for

Built for the rules where you and your customers are.

We design every agent, automation and website to support the requirements below. We make no claim to certification; we tell you what we do, so you can check it.

South Africa: POPIA

Consent on every form, a permanent opt-out list, summary-only notification emails, data kept to what is needed, and operator terms in every client contract. Electronic marketing to people who have not agreed is never sent.

UK and EU: GDPR and UK GDPR

For clients in the UK and EU, the same approach applies: consent, data export and deletion on request, and data processing terms in our contract. Transfers outside the UK and EU are covered in our privacy notice.

EU AI Act: transparency

Every AI agent we build tells people they are talking to an AI, as the EU AI Act's transparency rules require.

Marketing rules

Email and messages follow POPIA section 69, the UK's PECR and the US CAN-SPAM Act: a named sender, a real opt-out, no messages to anyone who said no, and in South Africa no marketing email without a yes first.

Healthcare

We build communication and admin tools for practices: never clinical, never diagnostic, and messages never mention a condition or treatment. We don't currently process US patient health information. Ask us about healthcare projects.

Decisions about people

Our agents never make decisions about people on their own, such as screening job candidates or tenants. People decide.

Responsible AI

How our AI behaves.

  • It says it is an AI, and never pretends to be a person.
  • It answers only from information you have approved in writing, and says when it is not sure.
  • It gives no legal, medical, financial or other professional advice.
  • It hands over to a person, with the conversation attached, whenever a question is complex, sensitive or upset.
  • Anything public or risky, such as a post, a campaign or a quote above your limit, waits for your approval.
  • Every action is logged and visible to you.
Legal notices

Our documents.

Information OfficerOur director, the head of the company: info@icodeai.co.za
Requests about your informationWrite to info@icodeai.co.za. You may also complain to the Information Regulator at inforegulator.org.za.
Service termsScope, timelines, ownership, support and liability are set out in each client's signed quote and service agreement, which takes priority over this website.

Need a security or compliance answer before you sign?

We are happy to work alongside your IT and legal teams during procurement.